Everything starts with pencil on paper
All designs start with research to learn about the band or musician. No AI here folks - everything starts with pencil on paper to generate and document ideas.
Selected work
Lake Street Dive - Music Artist Branding
Lake Street Dive is a music group comprised of 5 talented musicians who've found their way together to create fantastic music.
Additional pencil drawings of ideas
More sketches to get ideas from the mind onto the paper.
Lake Street Dive wordmark in color
A color version of Lake Street Dive's wordmark
Black & White wordmark
It's good practice to view a design in black & white to ensure it looks great before the influence of color.
An Abbreviation Wordmark
It's fun to have a shorter images for fans to recognize. This is Lake Street Dive's "LSD" brand mark.
The LSD workmark without shadow
Here's a version of the LSD brand mark without a shadow.
The color wordmark with 5 symbols
Lake Street Dive is comprised of 5 people from varied locations and backgrounds. This wordmark incorporates 5 symbols that represent the band members and their diversity.
Black and white wordmark with symbols
Once more - it's effective to design in black and white to analyze an image without the influence of color.
The 3-letter LSD abbreviation with Symbols
Here's the combination of the 3-letter brand mark with the 5 symbols.
The Serendipty of 5 People Forming a Band
In my research, I learned of Lake Street Dive's awareness of the concept of earth as the only place where life exists. I also learned about how amazing it feels when 5 people from different locations and backgrounds can find each other and form a band. This image depicts the combination of the one-place concept and the serendipity of 5 people find each other.
A website mockup incorporating new brand identity
It's always fun to see how brand identity can be applied in the real world. This is a mockup of Lake Street Dive's current website with the new brand identity items incorporated.
Mockup of About Page
Here's a mockup of LSD's about page that incorporates the serendipity aspect of the 5 members forming a band.
LSD Magnet Mockup
Fun magnet mockup
Lake Street Dive Sticker
Fun sticker mockup
Woman Wearing Lake Street Dive T-Shirt
A fun t-shirt shown of by a woman who loves Lake Street Dive.
Folded LSD T-shirt
An example of a Lake Street Dive t-shirt - folded.
A man with LSD T-shirt
This one is a man who enjoys LSD's music so much that he has several t-shirts.
Woman loving her LSD T-shirt
A woman showing off her new LSD T-shirt.
A woman enjoying her new LSD T-shirt
This woman just got her new LSD shirt - can't wait to show it to her friends.
Serendipity
Showing off her new Lake Street Dive Serendipity shirt.
Man sitting wearing his Lake Street Dive Serendipity Shirt
Another excited Lake Street Dive fan and his new shirt.
Woman sitting with her new Serendipity Lake Street Dive shirt
An excited fan who can't wait to wear the new shirt to the next concert.
LSD Serendipity shirt
Get your very own Lake Street Dive Serendipity shirt.